ELMAR brand award enters a new round: the starting signal will be given at Light + Building 2024
Here we go again: The "Electric brands. Strong partners." is once again calling on outstanding electrical contractors to present their strong brand. The application phase begins at the same time as Light + Building in Frankfurt am Main: from March 3, 2024, interested companies based in Germany can apply for the ELMAR. Participation is possible online via the website elektromarken.de and by post by completing the printed questionnaire by July 31, 2024.
Outstanding brand awareness, innovative concepts, new strategies: The ELMAR brand award is a seal of quality in the industry. Awarded annually by the "Elektromarken. Starke Partner.", it honors electrical contractors who have successfully established or are establishing their own corporate brand. Electrical contractors who stringently implement and live the brand, who think and act innovatively, set new priorities or open up new business areas. To recognize these companies for their daily commitment, passion and creativity, the strong brands created the first brand award in the electrical industry in 2008: the ELMAR. The result is a valuable network within the industry that has grown steadily over the years - and continues to do so.
ELMAR. The brand award.
The categories in the competition are as diverse as the companies awarded the ELMAR brand prize: categories one to three are graded in ascending order of company size. Young companies that were founded no more than three years ago can apply for the "ELMAR Newcomer" in the fourth category. Attractive employer brands are honored in category five - "ELMAR Employer".
While "Gold", "Silver" and "Bronze" are awarded in categories one to three, only one company is honored in each of the "ELMAR Newcomer" and "ELMAR Employer" categories.
Strong brand support
In addition to the competition, the "Elektromarken. Starke Partner." will continue to offer brand-supporting measures - and this already starts with participation: The "ELMAR E-Learning-Tool", which was developed especially for the competition, is exclusively accessible only to ELMAR applicants and can be used directly after submitting the application. It not only provides tips on creating, developing and managing a brand, but also clearly explains positive and negative examples.
In addition to the "ELMAR e-learning tool", the electric brands provide ELMAR applicants with a Germany-wide list of qualified creative agencies with a focus on brand development. If necessary, companies can seek professional support in the region.
The ELMAR categories at a glance.
- Category 1: Companies with up to 10 employees
- Category 2: Companies with 11 to 30 employees
- Category 3: Companies with more than 30 employees
- Category 4: ELMAR Newcomer | start-ups in the last three years (from 01.01.2020)
- Category 5: ELMAR Employer
In addition to the coveted ELMAR trophy, attractive prize packages await all winners. In addition to communication materials, the companies receive staggered prize money for marketing activities. Individual press releases and photos as well as a professional guide provide support for active press work. Furthermore, all ELMAR award winners will be included in the communication of the "Elektromarken. Strong partners." campaign: For the winners, this means, among other things, being part of the advertising campaign of the strong brands as brand ambassadors.
Companies headquartered in Germany can apply for the ELMAR 2024 until July 31, 2024 via the elektromarken.de website and by post by completing the printed questionnaire. Following a multi-stage competition process, an independent jury of experts will decide on the ELMAR 2024 winners in the fall of this year. These will be presented to the public in a festive atmosphere at the "Brand Forum of the Electrical Industry" on November 28, 2024.
Apply now!
The application deadline for the 16th edition of the coveted brand award is now open. Electrical contractors from all over Germany are invited to apply for the most popular brand award by July 31, 2024.
Click here for the application form.