For store and retail.
Sophisticated lighting scenarios for brand experience and sales promotion in the store.
From quick orientation and accentuation to staging - targeted lighting is an outstanding sales promotion tool, both in retail and in shopping malls and department store areas. Light creates a special atmosphere, draws attention to the products, supports customer guidance and underlines the brand image. Harmonious integration of lighting into the overall concept invites customers to enter the store. Light helps to overcome certain inhibitions, prolongs the customers' length of stay and stimulates their consumer behavior. Ultimately, light ensures that the shopping experience is optimized.
Stores bring brands to life.
Composed lighting scenarios are an active part of the sales and store concept. They are used specifically to set the stage for products and brand messages in a sophisticated way. Our lighting solutions put stores, sales areas and rest areas in an attractive light. Looking at, trying on and buying goods becomes a real shopping experience. Unnoticed by customers, retail lighting is an effective and popular sales promotion tool.
Light for fresh and authentic colors.
The lighting solutions are finely tuned to the ambience and range of goods. For every retail application in the food and non-food sectors, we provide LED boards with individual color settings that make food look fresh and colors look authentic. Daylight-controlled luminaires stimulate customers' emotions. In the rest areas, artificial light modeled on nature promotes physical regeneration. Here, customers and employees alike feel comfortable and safe.
Brumberg track spotlights also for retrofitting.
The shop window and entrance lighting invites passers-by to enter the store. Brumberg QualityFlex LED flex panels as ambient lighting structure the sales zones, while LED strip lights guide customers to the merchandise. Accent lighting using recessed ceiling luminaires and LED track spotlights from Brumberg direct the eye to the products. This arouses customers' interest in buying. The right color temperature creates a sense of well-being and has a positive effect on dwell time and buying mood. By the way: Brumberg track spotlights are ideal for retrofitting on already installed tracks.