Optimal lighting equipment for the baking and confectionery trade

südback in Stuttgart: Brumberg shows retail lighting that promotes sales.

Sundern, September 2016. A customized lighting concept with LED spotlights makes a decisive contribution to sales success. Brumberg has succeeded in rethinking parameters such as flexibility, efficiency and quality. At a joint stand with the company Pracht - the specialist for high-performance luminaires in the bakery sector - Brumberg will be demonstrating how perfect illumination in the bakery store can be achieved with innovative products from October 22 to 25 at südback in Stuttgart (Hall 7 Stand B 75). "The new generation of our retail lighting meets the high demands of a modern, holistic and individual lighting concept," explains managing director and owner Johannes Brumberg.

ModulMax^® versatile

With the ModulMax LED spotlights, for example, there are track and recessed spotlights available that are completely modular in design and can therefore be used in a variety of ways. From the converter to the housing, the front ring, the light engine, the light color and the reflector, all components can be individually assembled. This results in far more than 600 configuration variants - in a homogeneous design. Through light color, brightness and light quality in interaction with the location, architecture and interior design of the bakery, the ModulMax LED spotlights create a holistic lighting solution that stages brand messages, guides customers specifically to the products and presents them in an eye-catching and authentic way. This starts with an inviting appearance of a shop window, continues with a friendly, uniform room illumination and extends to the bakery shelves: These also require optimal illumination for the presentation of goods with warm white light and the avoidance of shadows.

QualityFlex^® Select LED continuous rows provide ideal ambience

Brumberg's QualityFlex® Select LED boards are ideal for atmospheric lighting. Whether for uniform, homogeneous illumination of goods with LED luminaires that are gentle on goods and adapted LED performance with warm white light that shows off the baked goods in the counter in a particularly appealing way. Or to illuminate the seating areas in a cafe in a cozy and inviting way: The QualityFlex® Select LED strip lights offer pleasant and uniform illumination with a solid design and high lumen output as well as luminous efficacy. The individually selectable lengths of up to 15 meters with only one feed, the four white color temperatures and the option of different light colors make QualityFlex® Select an optimal product for custom-fit lighting solutions.

Lighting variations and downlights round off the range

For perfect illumination throughout the bakery, all components must be optimally coordinated. This includes the best possible use of pendant, wall and orientation luminaires as well as downlights: LED wall luminaires, for example, for designing walls and single- or multicolor LED flex panels for accentuating seating furniture, niches, ceiling panels or staging room partitions. Tables can be comfortably staged with decorative LED pendant luminaires, but the luminaires can also be used for selective design.

For homogeneous room illumination with various lumen values, glare-free or rigid downlight variants from Brumberg can be used in addition to flexibly configurable recessed spotlights from the ModulMax® series. Decorative wall luminaires set the appropriate accents - they invite guests to feel at ease and linger. Light cones on the wall soften the room, indirect light creates visual height and sets accents. With the wide range of LED orientation luminaires, it is always possible to create a suitable lighting path within the store.