Strong prizes for electrical companies and scholarship holders.
The ELMAR 2021 - for the future of the skilled trades.
For more than fifteen years, the "Brand Forum of the Electrical Industry" with the motto "Electrical Brands. Strong partners." has been an established industry get-together and host of the coveted ELMAR brand award. Postponed due to the pandemic, the strong brands invited guests to a major event highlight at the Hyatt Regency in Düsseldorf at the end of April 2022 - to the great delight of the award winners and their sponsors.
Appreciation for the skilled trades.
"The event and the award ceremony express the appreciation of the leading member companies for the trade and its future," say Managing Directors Brumberg Leuchten GmbH & Co KG Benedikt and Johannes Brumberg. And: "As one of the 15 sponsors, we support innovative electrical companies and their young talent. The focus is on extraordinary brand awareness and innovative brand and employee concepts."
As the 2021 event could not take place due to the pandemic, the award ceremony and ELMAR Night were held in a suitably festive setting this year. After a warm welcome for the 150 guests by the board of "Elektromarken. Starke Partner." was followed by exciting presentations and then the awarding of ten master scholarships to motivated young electronics engineers as well as the ELMAR brand prize in five categories. The subsequent gala dinner offered the scholarship holders and award winners an exclusive setting for perhaps the most important thing: celebrating, getting to know each other and making contacts.
The skilled trades.
Attractive professions for the next generation.
"However, the event and the awards are only a small part of this promotion," emphasize Benedikt and Johannes Brumberg. The main goal is sustainable development, which should help to make skilled trades professions more attractive for the next generation. This also includes the promotion of professional brand management, which takes place as part of the "ELMAR E-Learning Tool". "Essentially, it's about encouraging young companies in their new way of thinking and thus leading the entire industry into a successful future. We must stand up for this and act as a strong and reliable partner to the skilled trades," say the Brumberg Managing Directors.
Background to the ELMAR Award: For 15 years, the renowned industry prize has been awarded to electrical trade companies that have stringently developed their corporate brand and expanded it with their employees. Young companies that were founded no more than three years ago can apply for the "ELMAR Newcomer" and receive particularly intensive support from the electrical brands. A new category was also introduced in 2017 in response to the shortage of skilled workers in Germany: the 'ELMAR Employer'. This award is aimed at electrical trade companies that impress with their strong brand awareness as an employer and focus on innovative employee concepts and strategies.
All this commitment also deserves attractive prizes: In addition to the coveted ELMAR trophy, the winners can expect prize money of between 1,500 and 10,000 euros as well as selected communication measures. An "ELMAR brand film" will even be produced free of charge for the winners.
More information on the award winners and sponsors at elektromarken.de