Brumberg at ARCHITECT@WORK.
The BIRO light channel system in focus.
The exhibition format.
To optimize contact between exhibitors and visitors, visitors are automatically guided through small, similar units. The first contact takes place at the booth.
At ARCHITECT@WORK, the exhibitors' innovative products are presented on the exhibition area (triangle) and walls. In the center of each box of four units there is a multimedia console (for PC/laptop). Each brand focuses on one product or product system. For the visitor this means an easy/simplified perception, increase of memorability and a very clear feedback for the exhibitor.
The usual aisles will be transformed into a lounge at ARCHITECT@WORK: there you can have a drink, discuss further and explain innovative products, applications and services.
Brumberg at ARCHITECT@WORK
For us, the BIRO light channel system is one of the focus products for Brumberg in the project, which we want to bring into planning processes and thus into the tender at an early stage. With around 210 contacts, we experienced a very intensive trade fair from our point of view. Convincing from the customer's point of view was the modularity and the different light colors.
The lighting effect in the room (TW, RGBW) is created by vertical and horizontal light scales. This means that geometries and lighting effects work hand in hand and illustrate the variative possibilities of the system for the viewer. The plannability and practicability as recessed, surface-mounted, pendant (direct/indirect, recessed/frameless) is immediately understood.
More about the BIRO light channel system
