Fresh, clear, digital - the initiative "Elektromarken. Strong partners." initiative is breaking new ground. With the specially developed "100% Brand" signet, the 17 member companies are pursuing a common goal: to further strengthen brand values and communicate them to the outside world. 100% Marke means 100% power for the success of the entire industry. With the introduction of the new label, the strong brands are going one step further and presenting the initiative's website in a new look.100% genuine. 100% good. 100% close. The initiative "Elektromarken. Strong Partners" bundles the expertise of the German electrical industry. Each of the 17 members stands for a unique product and service quality that is constantly tested and optimized. This is what connects them - and has done so for well over a decade.
Innovation that drives.
For the strong brands, standing still is not an option; innovation is the driving force behind all the players involved. This motivation gave rise to the "100% Brand" offensive - united in the specially designed signet for new ideas, reliable quality and comprehensive service. All member companies make this endeavor visible with the new label and actively incorporate it into their communications. For them, 100% Brand means: 100% commitment to the success of the entire electrical industry. The initiative "Elektromarken. Starke Partner" initiative aims to raise awareness of the importance of brands and the quality and safety that go hand in hand with them. It also aims to create awareness of brand quality and thus strengthen the industry from within.
New website.
The new label will appear for the first time on the website of the initiative "Elektromarken. Strong partners."(elektromarken.de). With a makeover of its online presence, the initiative is translating the strength of all its member companies into a new look: they all provide impetus for new technologies and the success of the entire electrical industry, thus creating innovation from within brands.