Perfumery Becker.

Modernization of Parfümerie Becker - Düsseldorf and Haan locations.

From elegant color concepts to innovative lighting technology. In close cooperation with one of our Competence Partners, the lighting concept of both locations was modernized in order to save energy and optimize the aesthetic presentation of the products.

Project description.

The long-established family business Parfümerie Becker has been working successfully with Elektro Lülsdorf for over 30 years to both aesthetically enhance its locations and conserve resources through innovative lighting technology. The aim of the project was to save energy and optimize the aesthetic presentation of the products by using modern lighting technology.

Initial situation:

Parfümerie Becker operates around 75 stores throughout Germany and attaches great importance to a uniform, stylish appearance that emphasizes the exclusivity of its products. In order to further increase the attractiveness and efficiency of its locations, the first two stores in Düsseldorf and Haan have already been extensively modernized. The result was a harmonious interplay of elegant colour concepts and modern LED lighting that emphasizes the brand identity while reducing energy consumption.

Project implementation:

For the modernization of the two locations, Parfümerie Becker turned to Elektro Lülsdorf, a long-standing partner that had already successfully modernized numerous stores in the past. The measures were to be implemented within three days in order to keep the closing times of the stores as short as possible.

Düsseldorf location

• In the Düsseldorf branch, the existing color concept was completely revised. The new elegant, black design gives the store a modern, luxurious ambience. Combined with a precisely coordinated lighting concept, this creates a high-quality shopping atmosphere that impressively highlights the exclusivity of Parfümerie Becker.

Haan location

• The store in Haan was given a technically sophisticated redesign of the ceiling lighting. Special ceiling cut-outs were created for BEG-eligible luminaires. These highly efficient LED luminaires not only ensure uniform, bright illumination, but also create targeted accents that showcase the merchandise in the best possible light while significantly reducing energy consumption.

Installed products:

The following products were installed to successfully implement the modernization and achieve the desired effects:

• Artemis recessed spotlightsInnovative swivel mechanism for precise focusing of the light.
• LED track spotlight - Retail OneIdeal for targeted lighting of sales areas, sets effective accents.
• QualityFlex: Versatile LED light strips for atmospheric accent and background lighting.

Conclusion:

The modernization of the stores in Düsseldorf and Haan was a complete success. By integrating modern lighting technology, Parfümerie Becker was not only able to reduce its energy consumption, but also significantly improve the presentation of its exclusive products.

Both locations now shine in an elegant and contemporary ambience that impressively underlines and presents the unique character of the Parfümerie Becker brand.